Fighting for the rightful access to health.

Working with Possibility™ allowed us to bring together product, branding, and communication into one consistent brand vision. The brand strategy had transformational value for us as it was the missing north star to keep our company focused on what really matters and push our mission forward with a consistent messaging to all our stakeholders.

Brian Gitta, Co-Founder & CEO

About

matibabu is an Uganda based healthcare startup with a vision of a technology capable of disrupting the entire malaria diagnosis process at scale. Since their dawn, matibabu has been working to close the gap between people and access to health to save lives.

Impact

Together with matibabu, we built a collaborative consortium to help matibabu develop a non-intrusive malaria diagnosis technology. More than just a product, we enabled matibabu with a new brand strategy, ready to communicate its intent to the world: fight for the rightful access to health.

Scope

Consortium Project Lead / User Research / Design Strategy / Industrial Design / Brand Strategy / Brand Visual Identity / Digital Design

As seen in:

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Time magazine matibabu brian gitta possibility  -
Tedx event brian gitta matibabu possibility  -
Bbc news brian gitta matibabu possibility  -
techcrunch brian gitta matibabu possibility  -
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Brand Strategy

Defining the brand strategy for matibabu.
 

To deeply understand matibabu’s mission on the world, we ran workshops with key stakeholders, discovering an exciting vision of a world where access to proper health treatment should be seen as an unquestionable right for humanity.

In collaboration with matibabu, We’ve consolidated this vision together with the willingness to take action among every matibabu team member, defining the strategic north star — Fight for the rightful access to health — and cementing a unique and more human proposition for the brand.

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Product Development

From an idea to a technology development prototype.

To help bring matibabu’s ambition to life, we’ve partnered with the University of Coimbra, where we ran extensive technological research and development sprints.

Together, we have packed everything into a mobile technology validation prototype which matibabu used as a platform to test, validate and refine their proprietary technology.

Brand and product working as one.

Making Product and Brand as one.

Looking at product development as a brand experience, our teams redesigned the technology validation prototype considering important product design language and user interaction principles.

Informed by a common strategic north star, our graphic and industrial designers worked side-by-side with the matibabu team to coordinate the brand’s entire ecosystem as one united experience that feels inherently more human.

Brand Identity System

Making healthcare more human.
 

To get to the heart of people’s needs and wants, we brought the brand closer to its community and culture through a more human personality that’s capable of inspiring action – we close the gap – and articulating clearly its intent to the world.

Brand Identity System

Building consistency in every brand touchpoint.

From brand implementation plans, website, pitch deck, stationery and merchandising, we’ve supported matibabu in every communication aspect, unifying all elements through a consistent brand system that improved the brand elasticity and clarified its equity.

What people say:

As seen in:

rolex awards for enterprise matibabu brian gitta possibility  -

Rolex Awards forEnterprise

2019

Time magazine matibabu brian gitta possibility  -

Time

Next Generation
Leaders. 2019

Tedx event brian gitta matibabu possibility  -

TEDx Euston

matibabu, Closing the Gap. 2019

Bbc news brian gitta matibabu possibility  -

BBC News

Ugandan wins Africa prize for bloodless malaria test. 2018

techcrunch brian gitta matibabu possibility  -

Tech Crunch CES

matibabu uses light to diagnose malaria. 2017

mtv brian gitta matibabu possibility 1  -

MTV Base Africa

Meets Bill Gates. 2016