Brand Strategy, Brand Visual Identity, Design Strategy, Digital Design, Growth Accelerator Program, Industrial Design, Marketing Strategy, Supply Chain, User Research
Awards
Through our agile incubation program, we helped Piranha build, launch and manage a new high-end stand alone brand of Piranha Global group. Running side by side with our client, we’ve successfully created a community, launched a new product brand and assured its national and international gradual growth.
94%
yearly growth of units sold between 2017/2019
16
different markets established in 12 months
141%
yearly brand community increase on Instagram
Forged in 2016, META is a sub-brand from the Piranha Global that is paving a path towards a completely new competitive positioning for the Piranha group. Committed to elevating the tattoo industry, META is creating a high-end & artist-centered ecosystem of products.
94%
yearly growth of units sold between 2017/2019
16
different markets established in 12 months
141%
yearly brand community increase on Instagram
94%
yearly growth of units sold between 2017/2019
16
different markets established in 12 months
141%
yearly brand community increase on Instagram
About
Forged in 2016, META is a sub-brand from the Piranha Global that is paving a path towards a completely new competitive positioning for the Piranha group. Committed to elevating the tattoo industry, META is creating a high-end & artist-centered ecosystem of products.
Impact
Through our agile incubation program, we helped Piranha build, launch and manage a new high-end stand alone brand of Piranha Global group. Running side by side with our client, we’ve successfully created a community, launched a new product brand and assured its national and international gradual growth.
Scope
Brand Strategy, Brand Visual Identity, Design Strategy, Digital Design, Growth Accelerator Program, Industrial Design, Marketing Strategy, Supply Chain, User Research
Awards
Business Strategy
Identifying a new
business opportunity.
Identifying a
new business
opportunity
Through an user-centric approach from the beginningThrough an out-of-funnel vision and an in-depth immersion in the tattoo industry together with Piranha, we’ve identified a business opportunity in the high-end gear segment to fulfill the long term vision projected for the Piranha Global group.
Product development
Involving customers
to build a user
centric product.
Involving the
customers to
build a
user centric
product.
By allowing people to be part of the product development, we created a suitable product, amplified product adoption and established a trustworthy relationship between brand and final consumer: artists. Through an user-centric approach from the beginning, we understood the artists’ wants and needs to develop a high-end product solution.
25
Tattoo studios visited
+200
Tattoo artists interviewed
02
Prototypes validated with artists during tattoo conventions.
Product design
Designing a long lasting
workstation.
Designing a
long lasting
workstation.
Designing a long lasting
workstation.
Designing a
long lasting
workstation.
Driven by people’s needs, problems, and valuable feedback, we designed the workstation from the inside-out with an extremely optimized volume. Finally, we equipped it with a set of accessories projected to empower the workflow, flexibility, and organization of artists.
Produced by local suppliers and defined by a bold, minimal, and user-friendly design language, META Workstation is made out of robust materials to guarantee its durability and quality.
Produced by local suppliers and defined by a bold, minimal and user-friendly design language, META Workstation is made out of robust materials to guarantee its durability and quality.
During the deep immersion, the brand tagline – Forged for What’s Next – rose to reinforce the brand promise, resonate with artists’ values and translate the attitude to forge the tattoo gear industry.
A mindset visible in the brand identity, brand message and tone of voice, made to inspire a new generation.
Through a tailored launch campaign, we activated our leads community. We helped META achieve 38% total sales through its pre-sales strategy and stocked out the first batch in the following 6 months.
“Working with these guys is a absolut experience. A crazy ride with tangible results.”
Daniela Dias
Co-Founder, Piranha Global
Growth Marketing
Managing and driving
growth efficiently
over time.
Managing and
driving growth
efficiently
over time.
From managing META social media channels to lead marketing planning and strategy, we executed thoughtful strategies to provide a consistent brand experience the brand community loves.
By building a brand that listens before it speaks and nurtures relationships with the community, we could empower sales and drive a consistent growth.
Development of more than 130 campaigns in 3 years.
+1,4M
post engagement in 3 years. (67.85% from international target).
+18k
landing page views in 3 years. (76.42% from international target).
+2,6M
video plays in 3 years. (61.31% from international target).
Building Brand Awareness
Igniting brand on the
road – META Tour 2017.
Igniting brand on the
road – META Tour
2017
To answer a big set of challenges in a short time, we strategized and executed a marketing action that allowed us to be closer to the community in context, gather feedback for upcoming products, grow sales and spotlight artists’ stories and talent.
+70%
sales increase after the campaign launch.
+19k
minutes of branded video visualized = 132 DAYS.
Branded Content Winner 2018 by clube Criativos Portugal.
Based on the presence in tattoo conventions, distributors partners and geo targeting ads actions, we met artists, ignited brand awareness and scale the product sales, internationally.
19
Tattoo conventions attended.
23
Distributors selling META products
19
tattoo conventions attended
23
distributors selling META products
Nurturing relationships with customers.
Giving voice to the tribe
members, at scale.
Giving voice to the
tribe members, at
scale.
Nurturing a close relationship with the community allowed META to co-create campaigns and tailor content strategy where artists raise their voices to tell honest stories that connect and inspire the peers of their community.
From the user-generated content to campaigns like Women’s International Day, META Raw stories, META Relentless Artists, and Talking with risk-takers, META reached more leads, empowered word-of-mouth and drove solid possibility to conversion.
After the success of the META Tour 2017, we attended the London Tattoo Convention 2019 with the same purpose. We interviewed some of the best tattoo artists in the world to raise their voice, inspire the community, and emphasize META brand purpose.
“They look amazing and have everything a tattoo artist could ask for in a workstation.”
“I really really like this workstation. The arrangements of the elements and practicality are Perfect.”
“I’m so happy to be part of your family.”
“I fell in love with your workstation! rnIt’s amazing.”
“ Your workstation looks unreal.”
Colaboration as one and at speed.
A strong partnership
for 4 years.
A strong
partnership
for 4 years.
From product development to managing and driving growth, our team became the META Team to create this new market-ready product brand, accelerate its growth and deliver groundbreaking consistency.
With the unique link between the brand and people, and merging strategy, product, branding, and marketing, we were all the way with our client for 4 years.
