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Building a community
for a new brand.

Building
a community
for a new brand.

Scope

Brand and Marketing, Brand Strategy, Brand Visual Identity, Branding, Community management, Digital, Digital Design, Engineering, Global Strategy, Growth Accelerator, Industrial Design, Management, Marketing Strategy, Packaging, Portfolio Strategy, Supply Chain Management, User Research

Awards

Award Award Award Award Award

Through our agile incubation program, we helped Piranha build, launch and manage a new high-end stand alone brand of Piranha Global group.
Running side by side with our client, we’ve successfully created a community, launched a new product brand and assured its national and international gradual growth.

94%

yearly growth of units sold between 2017/2019

16

different markets established in 12 months

141%

yearly brand community increase on Instagram

Forged in 2016, META is a sub-brand from the Piranha Global that is paving a path towards a completely new competitive positioning for the Piranha group. Committed to elevating the tattoo industry, META is creating a high-end & artist-centered ecosystem of products.

94%

yearly growth of units sold between 2017/2019

16

different markets established in 12 months

141%

yearly brand community increase on Instagram

94%

yearly growth of units sold between 2017/2019

16

different markets established in 12 months

141%

yearly brand community increase on Instagram

About

Forged in 2016, META is a sub-brand from the Piranha Global that is paving a path towards a completely new competitive positioning for the Piranha group. Committed to elevating the tattoo industry, META is creating a high-end & artist-centered ecosystem of products.

Impact

Through our agile incubation program, we helped Piranha build, launch and manage a new high-end stand alone brand of Piranha Global group.
Running side by side with our client, we’ve successfully created a community, launched a new product brand and assured its national and international gradual growth.

Scope

Brand and Marketing, Brand Strategy, Brand Visual Identity, Branding, Community management, Digital, Digital Design, Engineering, Global Strategy, Growth Accelerator, Industrial Design, Management, Marketing Strategy, Packaging, Portfolio Strategy, Supply Chain Management, User Research

Awards

Award Award Award Award Award

Business Strategy

Identifying a new
business opportunity.
Identifying a
new business
opportunity

Through an out-of-funnel vision and an in-depth immersion in the tattoo industry, we’ve identified a business opportunity in the high-end gear segment to fulfill the long term vision projected for the Piranha Global group.

Collaboration for business growth META possibility - Possibility™ - Design a healthier and more sustainable future. -

Product development

Involving customers
to build a user
centric product.
Involving the
customers to
build a
user centric
product.

Through an user-centric approach from the beginning, we understood the artists wants and needs to develop a successful product.

Allowing people to be part of the product development, we amplified product adoption, increased trust and established a relationship between brand and final consumer: artists.

25

Tattoo studios visited

+200

Tattoo artists interviewed

02

Prototypes validated with artists during tattoo conventions.

co creation design at events for product possibility - Possibility™ - Design a healthier and more sustainable future. -
brand immersion at events for business growth possibility - Possibility™ - Design a healthier and more sustainable future. -

talk with clients with a customer centric approach possibility - Possibility™ - Design a healthier and more sustainable future. -

Product design

Designing a long lasting
workstation.
Designing a
long lasting
workstation.

Designing a long lasting
workstation.
Designing a
long lasting
workstation.

Driven by people’s needs, problems, and valuable feedback, we designed the workstation from the inside-out with an extremely optimized volume. Finally, we equipped it with a set of accessories projected to empower the workflow, flexibility, and organization of artists.

Produced by local suppliers and defined by a bold, minimal and user-friendly design language, META Workstation is made out of robust materials to guarantee its durability and quality.

META product design language possibility - Possibility™ - Design a healthier and more sustainable future. -

Produced by local suppliers and defined by a bold, minimal and user-friendly design language, META Workstation is made out of robust materials to guarantee its durability and quality.

design Long lasting product Workstation possibility - Possibility™ - Design a healthier and more sustainable future. -
META industrial design possibility - Possibility™ - Design a healthier and more sustainable future. -

Brand Identity system

Using product
development to
design a better
brand.
Using product
development
to design a
better brand.

During the deep immersion, the brand tagline – Forged for What’s Next – rose to reinforce the brand promise, resonate with artists’ values and translate the attitude to forge the tattoo gear industry.

A mindset visible in the brand identity, brand message and tone of voice, made to inspire a new generation.

defining brand identity and brand positioning - Possibility™ - Design a healthier and more sustainable future. -

Market implementation

Launching the product
successfully in the market.
Launching the
product
successfully in
the market.

Through a tailored launch campaign, we activated our leads community. We helped META achieve 38% total sales through its pre-sales strategy and stocked out the first batch in the following 6 months.

META go to market strategy possibility - Possibility™ - Design a healthier and more sustainable future. -
META product showcase events for business expansion possibility - Possibility™ - Design a healthier and more sustainable future. -
“Working with these guys is a absolut experience. A crazy ride with tangible results.”
Woman

Daniela Dias

Co-Founder, Piranha Global

META product launch campaign strategies possibility - Possibility™ - Design a healthier and more sustainable future. -

Growth Marketing

Managing and driving
growth efficiently
over time.
Managing and
driving growth
efficiently
over time.

From managing META social media channels to lead marketing planning and strategy, we executed thoughtful strategies to provide a consistent brand experience the brand community loves.

By building a brand that listens before it speaks and nurtures relationships with the community, we could empower sales and drive a consistent growth.

META growth marketing strategy campaigns possibility mobile - Possibility™ - Design a healthier and more sustainable future. -

Development of more than 130 campaigns in 3 years.

META growth marketing strategy campaigns possibility - Possibility™ - Design a healthier and more sustainable future. -
+1,4M

post engagement in 3 years. (67.85% from international target).

+18k

landing page views in 3 years. (76.42% from international target).

+2,6M

video plays in 3 years. (61.31% from international target).

Building Brand Awareness

Igniting brand on the
road – META Tour 2017.
Igniting brand on the
road – META Tour
2017

To answer a big set of challenges in a short time, we strategized and executed a marketing action that allowed us to be closer to the community in context, gather feedback for upcoming products, grow sales and spotlight artists’ stories and talent.

+70%

sales increase after the campaign launch.

+19k

minutes of branded video
visualized = 132 DAYS.

clube criativos portugal vencedor branded content award 2018 possibility - Possibility™ - Design a healthier and more sustainable future. -

Branded Content Winner 2018
by clube Criativos Portugal.

Social proof campaign possibility - Possibility™ - Design a healthier and more sustainable future. -

Scaling sales internationally.

Expanding to
new markets.
Expanding to
new markets.

Based on the presence in tattoo conventions, distributors partners and geo targeting ads actions, we met artists, ignited brand awareness and scale the product sales, internationally.

19

Tattoo conventions attended.

23

Distributors selling META products

section8 3 - Possibility™ - Design a healthier and more sustainable future. -
section8 1 - Possibility™ - Design a healthier and more sustainable future. -
19

tattoo conventions attended

23

distributors selling META products

Nurturing relationships with customers.

Giving voice to the tribe
members, at scale.
Giving voice to the
tribe members, at
scale.

Nurturing a close relationship with the community allowed META to co-create campaigns and tailor content strategy where artists raise their voices to tell honest stories that connect and inspire the peers of their community.

From the user-generated content to campaigns like Women’s International Day, META Raw stories, META Relentless Artists, and Talking with risk-takers, META reached more leads, empowered word-of-mouth and drove solid possibility to conversion.

Building brand recognition

Keeping the story alive –
META Tour 2019.
Keeping the
story alive –
META Tour 2019.

After the success of the META Tour 2017, we attended the London Tattoo Convention 2019 with the same purpose. We interviewed some of the best tattoo artists in the world to raise their voice, inspire the community, and emphasize META brand purpose.

influencer marketing interview at london build Brand loyalty possibility - Possibility™ - Design a healthier and more sustainable future. -
generate brand recognition at london possibility - Possibility™ - Design a healthier and more sustainable future. -

LewisInk

Tattoo Artist, France

build brand awareness at London possibility - Possibility™ - Design a healthier and more sustainable future. -

Miki Vialetto

Organiser of London tattoo convention

social proof validation London Marketing strategy content strategy omnichannel growth agency empresas possibility strategic design meta workstation - Possibility™ - Design a healthier and more sustainable future. -

Debora Cherrys

Tattoo Artist, Spain

Growing a Brand people love.
Growing a Brand
people love.

“They look amazing and have everything a tattoo artist could ask for in a workstation.”

“I really really like this workstation. The arrangements of the elements and practicality are Perfect.”
“I’m so happy to be part of your family.”

“I fell in love with your workstation! rnIt’s amazing.”

“ Your workstation looks unreal.”

Colaboration as one and at speed.

A strong partnership
for 4 years.
A strong
partnership
for 4 years.

From product development to managing and driving growth, our team became the META Team to create this new market-ready product brand, accelerate its growth and deliver groundbreaking consistency. 

With the unique link between the brand and people, and merging strategy, product, branding, and marketing, we were all the way with our client for 4 years.

Impact
94%
yearly growth of units sold between 2017/2019
16
strong partnerships established in 12 months
141%
yearly brand community increase on instagram
Awards
Clube Criativo de Portugal
Website
Silver
Clube Criativo de Portugal
Product Design
Bronze
Core 77 Design Awards Notable
Choice of the community
Award
European product design award
Product Honorable Mention
European product design award
Product Honorable Mention

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