Bringing robots
closer to people.
Bringing
robots
closer to
people.
Scope
Design & Dialog System, Design Strategy, Digital Design, Industrial Design, Trend Research and Analysis, User Experience, User Interface, User Research
As seen in
BotsAndUs wanted to bring a new level of business efficiency, people usefulness and intuitive accessibility in the AI and Robotics landscape. To design a more human-friendly robot, we worked closely to bring to life the first embodiment of their technology – BO.
BotsAndUs, a UK based robotics startup, is part of a small number of players aiming to lead the AI and Robotics revolution by making robots more useful, accessible, and intuitive for humans.
BotsAndUs, a UK based robotics startup, is part of a small number of players aiming to lead the AI and Robotics revolution by making robots more useful, accessible, and intuitive for humans.
BotsAndUs wanted to bring a new level of business efficiency, people usefulness and intuitive accessibility in the AI and Robotics landscape. To design a more human-friendly robot, we worked closely to bring to life the first embodiment of their technology – BO.
Design & Dialog System, Design Strategy, Digital Design, Industrial Design, Trend Research and Analysis, User Experience, User Interface, User Research
An immersive digital experience
Hello world.
Meet Bo.
Hello world.
Meet Bo.
Meet BO, the new robot that provides a dynamic platform for brands to engage interactively with customers on public spaces.
Meet BO, the new robot that provides a dynamic platform for brands to engage interactively with customers on public spaces.
“Working with Possibility allowed us to enable the value of design across our company and was instrumental to help us go from an idea into building products and digital experiences our customers love. Their passion, agility and empathy allowed us to move faster and achieve every planned business milestone.”
Andrei Danescu,
Co-founder and CEO
The approach, in a nutshell.
How we’ve brougth
people closer to Bo.
How we’ve
brougth
people
closer to Bo.
Form
An archetype inspired
by people.
An archetype
inspired by
people.
In a world saturated with pet-like or detailed humanoid robots, we pushed to stand out through a new archetype that brought in a design language and a functional expression that reaffirms Bo’s technological advancement and interaction inclusiveness.
“Working with Possibility allowed us to enable the value of design across our company and was instrumental to help us go from an idea into building products and digital experiences our customers love. Their passion, agility and empathy allowed us to move faster and achieve every planned business milestone.”
Andrei Danescu,
Co-founder and CEO
Navigation
Navigation
Making it move like
we do.
Making it move
like we do.
Using principles of proxemics, Bo’s navigation system recognizes both individuals and groups of people, allowing it to interact socially and move naturally through highly dense environments.
By understanding how human beings perceive others in a social environment, Bo creates a dynamic and fluid movement that communicates intent and builds up social consensus.
Interface
A multi-level Interface.
A multi-level
Interface.
We worked together with BotsAndUs team to converge touch, voice and light into a complete experience:
A scalable interface system
1. Touch interface
1. Touch interface
Composed with a robust system, the master user interface allows the BotsAndUs team to create customized interfaces for their various clients while maintaining extreme consistency.
A scalable interface system
2. Voice interface
2. Voice interface
To guide users quickly towards what they need, we created a multi-level interface that seamlessly blends voice and touch interfaces. Creating a more natural and efficient user interaction.
A scalable interface system
3. Light interface
3. Light interface
A vertical LED invites new users to come closer while providing feedback on any given interaction.
From idea to working prototype
Engineering & design
going hand in hand.
Engineering
& design going
hand in hand.
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