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Bringing robots
closer to people.

Bringing
robots
closer to
people.

Scope

Design & Dialog System, Design Strategy, Digital Design, Industrial Design, Trend Research and Analysis, User Experience, User Interface, User Research

As seen in

BotsAndUs wanted to bring a new level of business efficiency, people usefulness and intuitive accessibility in the AI and Robotics landscape. To design a more human-friendly robot, we worked closely to bring to life the first embodiment of their technology – BO.

BotsAndUs, a UK based robotics startup, is part of a small number of players aiming to lead the AI and Robotics revolution by making robots more useful, accessible, and intuitive for humans.

About

BotsAndUs, a UK based robotics startup, is part of a small number of players aiming to lead the AI and Robotics revolution by making robots more useful, accessible, and intuitive for humans.

Impact

BotsAndUs wanted to bring a new level of business efficiency, people usefulness and intuitive accessibility in the AI and Robotics landscape. To design a more human-friendly robot, we worked closely to bring to life the first embodiment of their technology – BO.

Scope

Design & Dialog System, Design Strategy, Digital Design, Industrial Design, Trend Research and Analysis, User Experience, User Interface, User Research

An immersive digital experience

Hello world.
Meet Bo.
Hello world.
Meet Bo.

bots and us autonomous robot product design user interface possibility - Possibility™ - Design a healthier and more sustainable future. -

Meet BO, the new robot that provides a dynamic platform for brands to engage interactively with customers on public spaces.

bots and us autonomous robot product design user interface possibility 1 - Possibility™ - Design a healthier and more sustainable future. -
BO autonomous robot interact with people possibility 1 - Possibility™ - Design a healthier and more sustainable future. -

Meet BO, the new robot that provides a dynamic platform for brands to engage interactively with customers on public spaces.

BO autonomous robot interact with people possibility - Possibility™ - Design a healthier and more sustainable future. -
“Working with Possibility allowed us to enable the value of design across our company and was instrumental to help us go from an idea into building products and digital experiences our customers love. Their passion, agility and empathy allowed us to move faster and achieve every planned business milestone.”
Woman

Andrei Danescu,

Co-founder and CEO

BO autonomous robot interact with people possibility 2 - Possibility™ - Design a healthier and more sustainable future. -

The approach, in a nutshell.

How we’ve brougth
people closer to Bo.
How we’ve
brougth
people
closer to Bo.

1/3
Next
1/3 Form
According to research, people tend to relate to a human silhouette, as they understand prominent human features like the Head, neck and the body.
proxemics movement system possibility 1 - Possibility™ - Design a healthier and more sustainable future. -
smart voice integration interface possibility background - Possibility™ - Design a healthier and more sustainable future. -
2/3
Next
2/3 Movement
Using principles of proxemics, Bo’s navigation system recognizes both individuals and groups of people, allowing it to interact socially and move naturally through highly dense environments.
product design agency companies empresas possibility strategic design BO autonomous retail robo tbots and us robotics technology 1 - Possibility™ - Design a healthier and more sustainable future. -
smart voice integration interface possibility background - Possibility™ - Design a healthier and more sustainable future. -
3/3
Next
3/3 Interface
We worked together with BotsandUs team to converge touch, voice and light into a complete experience.
design gui graphical user interface ui possibility 1 - Possibility™ - Design a healthier and more sustainable future. -
smart voice integration interface possibility background - Possibility™ - Design a healthier and more sustainable future. -

Form

An archetype inspired
by people.
An archetype
inspired by
people.

In a world saturated with pet-like or detailed humanoid robots, we pushed to stand out through a new archetype that brought in a design language and a functional expression that reaffirms Bo’s technological advancement and interaction inclusiveness.

light interface BO autonomous retail robot possibility - Possibility™ - Design a healthier and more sustainable future. -
product design language BO autonomous retail robot possibility 2 - Possibility™ - Design a healthier and more sustainable future. -
product design language industrial BO autonomous retail robot possibility - Possibility™ - Design a healthier and more sustainable future. -
product design language BO autonomous retail robot possibility 2 - Possibility™ - Design a healthier and more sustainable future. -
product design language BO autonomous retail robot possibility - Possibility™ - Design a healthier and more sustainable future. -
light interface BO autonomous retail robot possibility - Possibility™ - Design a healthier and more sustainable future. -
light interface BO autonomous retail robot possibility 1 - Possibility™ - Design a healthier and more sustainable future. -
“Working with Possibility allowed us to enable the value of design across our company and was instrumental to help us go from an idea into building products and digital experiences our customers love. Their passion, agility and empathy allowed us to move faster and achieve every planned business milestone.”
Woman

Andrei Danescu,

Co-founder and CEO

Navigation

Navigation

Making it move like
we do.
Making it move
like we do.

Using principles of proxemics, Bo’s navigation system recognizes both individuals and groups of people, allowing it to interact socially and move naturally through highly dense environments.

By understanding how human beings perceive others in a social environment, Bo creates a dynamic and fluid movement that communicates intent and builds up social consensus.

Interface

A multi-level Interface.
A multi-level
Interface.

We worked together with BotsAndUs team to converge touch, voice and light into a complete experience:

A scalable interface system

1. Touch interface
1. Touch interface

Composed with a robust system, the master user interface allows the BotsAndUs team to create customized interfaces for their various clients while maintaining extreme consistency.

A scalable interface system

2. Voice interface
2. Voice interface

To guide users quickly towards what they need, we created a multi-level interface that seamlessly blends voice and touch interfaces. Creating a more natural and efficient user interaction.

A scalable interface system

3. Light interface
3. Light interface

A vertical LED invites new users to come closer while providing feedback on any given interaction.

autonomous robot light user interface possibility - Possibility™ - Design a healthier and more sustainable future. -
autonomous robot user interface possibility - Possibility™ - Design a healthier and more sustainable future. -
autonomous robot light user interface possibility - Possibility™ - Design a healthier and more sustainable future. -

From idea to working prototype

Engineering & design
going hand in hand.
Engineering
& design going
hand in hand.

botsandus product engineering development possibility 1 - Possibility™ - Design a healthier and more sustainable future. -
autonomous robot Product development possibility - Possibility™ - Design a healthier and more sustainable future. -
bots and us Product engineering design possibility - Possibility™ - Design a healthier and more sustainable future. -
robot prototyping possibility - Possibility™ - Design a healthier and more sustainable future. -
botsandus product engineering development possibility 2 - Possibility™ - Design a healthier and more sustainable future. -
bots and us Product engineering design possibility 1 - Possibility™ - Design a healthier and more sustainable future. -
robot prototyping possibility 1 - Possibility™ - Design a healthier and more sustainable future. -
autonomous robot Product development possibility 1 - Possibility™ - Design a healthier and more sustainable future. -
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