Brand Strategy, Brand Visual Identity, Consortium Project Lead, Design Strategy, Digital Design, Industrial Design, User Research
As seen in
Together with matibabu, we built a collaborative consortium to help matibabu develop a non-intrusive malaria diagnosis technology. More than just a product, we enabled matibabu with a new brand strategy, ready to communicate its intent to the world: fight for the rightful access to health.
matibabu is an Uganda based healthcare startup with a vision of a technology capable of disrupting the entire malaria diagnosis process at scale. Since their dawn, matibabu has been working to close the gap between people and access to health to save lives.
About
matibabu is an Uganda based healthcare startup with a vision of a technology capable of disrupting the entire malaria diagnosis process at scale. Since their dawn, matibabu has been working to close the gap between people and access to health to save lives.
Impact
Together with matibabu, we built a collaborative consortium to help matibabu develop a non-intrusive malaria diagnosis technology. More than just a product, we enabled matibabu with a new brand strategy, ready to communicate its intent to the world: fight for the rightful access to health.
Scope
Brand Strategy, Brand Visual Identity, Consortium Project Lead, Design Strategy, Digital Design, Industrial Design, User Research
As seen in
“Working with Possibility™ allowed us to bring together product, branding, and communication into one consistent brand vision. The brand strategy had transformational value for us as it was the missing north star to keep our company focused on what really matters and push our mission forward with a consistent messaging to all our stakeholders. “
Brian Gitta,
Co-Founder & CEO
Brand Strategy
Defining the brand
strategy for matibabu.
Defining the
brand strategy
for matibabu.
To deeply understand matibabu’s mission on the world, we ran workshops with key stakeholders, discovering an exciting vision of a world where access to proper health treatment should be seen as an unquestionable right for humanity.
In collaboration with matibabu, we’ve consolidated this vision together with the willingness to take action among every matibabu team member, defining the strategic north star — Fight for the rightful access to health — and cementing a unique and more human proposition for the brand.
Product Development
From an idea to
a technology
development
prototype.
From idea to
a technology
development
prototype.
To help bring matibabu’s ambition to life, we’ve partnered with the University of Coimbra, where we ran extensive technological research and development sprints.
Together, we have packed everything into a mobile technology validation prototype which matibabu used as a platform to test, validate and refine their proprietary technology.
“Working with Possibility™ allowed us to bring together product, branding, and communication into one consistent brand vision. The brand strategy had transformational value for us as it was the missing north star to keep our company focused on what really matters and push our mission forward with a consistent messaging to all our stakeholders. “
Brian Gitta,
Co-Founder & CEO
Brand and product working as one.
Making
Product and
Brand as one.
Making
Product and
Brand as one.
Looking at product development as a brand experience, our teams redesigned the technology validation prototype considering important product design language and user interaction principles.
Informed by a common strategic north star, our graphic and industrial designers worked side-by-side with the matibabu team to coordinate the brand’s entire ecosystem as one united experience that feels inherently more human.
Brand Identity System
Making healthcare
more human.
Making
healthcare
more human.
To get to the heart of people’s needs and wants, we brought the brand closer to its community and culture through a more human personality that’s capable of inspiring action – we close the gap – and articulating clearly its intent to the world.
From brand implementation plans, website, pitch deck, stationery and merchandising, we’ve supported matibabu in every communication aspect, unifying all elements through a consistent brand system that improved the brand elasticity and clarified its equity.
Going beyond product
An integrated
ecosystem of products.
An integrated
ecosystem of
products.
Running multiple tests simultaneously, and in different locations, matibabu needed a way of centralizing, organizing and visualizing all information from all field tests. We’ve developed a new testing platform that allowed matibabu to validate important technology
milestones, while also empowering the brand with the future capabilities of running prediction algorithms and deducing geographically customized malaria trends.
Running multiple tests simultaneously, and in different locations, matibabu needed a way of centralizing, organizing and visualizing all information from all field tests.
We’ve developed a new testing platform that allowed matibabu to validate important technology milestones, while also empowering the brand with the future capabilities of running prediction algorithms and deducing geographically customized malaria trends.
Working with Possibility™ allowed us to bring together product, branding, and communication into one consistent brand vision. The brand strategy had transformational value for us as it was the missing north star to keep our company focused on what really matters and push our mission forward with a consistent messaging to all our stakeholders.
Brian Gitta,
Co-Founder & CEO
Rolex Awards for Enterprise
2019
Time
Next Generation Leaders. 2019
TEDx Euston
matibabu, Closing the Gap. 2019
BBC News
Ugandan wins Africa prize for bloodless malaria test. 2018
Tech Crunch CES
matibabu uses light to diagnose malaria. 2017
MTV Base Africa
Meets Bill Gates. 2016
Awards
Rolex Awards for Enterprise
2019
Time
Next Generation Leaders. 2019
TEDx Euston
matibabu, Closing the Gap. 2019
BBC News
Ugandan wins Africa prize for bloodless malaria test. 2018
