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Fighting for the
rightful access to health.

Fighting for
the rightful
access to
health.

Scope

Brand Strategy, Brand Visual Identity, Consortium Project Lead, Design Strategy, Digital Design, Industrial Design, Trend Research and Analysis, User Research

As seen in

Award Award Award Award Award Award

Together with matibabu, we built a collaborative consortium to help matibabu develop a non-intrusive malaria diagnosis technology. More than just a product, we enabled matibabu with a new brand strategy, ready to communicate its intent to the world: fight for the rightful access to health.

matibabu is an Uganda based healthcare startup with a vision of a technology capable of disrupting the entire malaria diagnosis process at scale. Since their dawn, matibabu has been working to close the gap between people and access to health to save lives.

About

matibabu is an Uganda based healthcare startup with a vision of a technology capable of disrupting the entire malaria diagnosis process at scale. Since their dawn, matibabu has been working to close the gap between people and access to health to save lives.

Impact

Together with matibabu, we built a collaborative consortium to help matibabu develop a non-intrusive malaria diagnosis technology. More than just a product, we enabled matibabu with a new brand strategy, ready to communicate its intent to the world: fight for the rightful access to health.

Scope

Brand Strategy, Brand Visual Identity, Consortium Project Lead, Design Strategy, Digital Design, Industrial Design, Trend Research and Analysis, User Research

As seen in

Award Award Award Award Award Award
“Working with Possibility™ allowed us to bring together product, branding, and communication into one consistent brand vision. The brand strategy had transformational value for us as it was the missing north star to keep our company focused on what really matters and push our mission forward with a consistent messaging to all our stakeholders. “
Woman

Brian Gitta,

Co-Founder & CEO

Brand Strategy

Defining the brand
strategy for matibabu.
Defining the
brand strategy
for matibabu.

To deeply understand matibabu take on the world, we ran workshops with key stakeholders, discovering an exciting vision of a world where access to proper health treatment should be seen as an unquestionable right for humanity.

We’ve consolidated this vision together with the willingness to take action that was among every matibabu team member, defining the strategic north star — Fight for the rightful access to health — and cementing a unique and more human proposition for the brand.

branding brand strategy Matibabu possibility - Possibility™ - Design a healthier and more sustainable future. -

Product Development

From an idea to
a technology
development
prototype.
From idea to
a technology
development
prototype.

To help bring matibabu’s ambition to life, we’ve partnered together with University of Coimbra, where we ran extensive technological research and development sprints.

We’ve packed everything into a mobile technology validation prototype which matibabu used as a platform to test, validate and refine their proprietary technology.

matibabu healthcare product design prototype possibility - Possibility™ - Design a healthier and more sustainable future. -
matiscope healthcare product development possibility - Possibility™ - Design a healthier and more sustainable future. -
matiscope prototype product development possibility - Possibility™ - Design a healthier and more sustainable future. -
matibabu healthcare product design prototype possibility - Possibility™ - Design a healthier and more sustainable future. -
matiscope prototype product development possibility - Possibility™ - Design a healthier and more sustainable future. -
“Working with Possibility™ allowed us to bring together product, branding, and communication into one consistent brand vision. The brand strategy had transformational value for us as it was the missing north star to keep our company focused on what really matters and push our mission forward with a consistent messaging to all our stakeholders. “
Woman

Brian Gitta,

Co-Founder & CEO

matiscope healthcare product development possibility - Possibility™ - Design a healthier and more sustainable future. -

Brand and product working as one.

Making
Product and
Brand as one.
Making
Product and
Brand as one.

Looking at product development as a brand experience, we’ve redesigned the technology validation prototype considering important product design language and user interaction principles.

Informed by a common strategic north star, our graphic and industrial designers worked side-by-side to coordinate the brand’s entire ecosystem as one united experience that feels inherently more human.

user experience matibabu possibility - Possibility™ - Design a healthier and more sustainable future. -
product strategy healthcare product design possibility - Possibility™ - Design a healthier and more sustainable future. -
product and brand strategy Matibabu possibility. - Possibility™ - Design a healthier and more sustainable future. -

Brand Identity System

Making healthcare
more human.
Making
healthcare
more human.

To get to the heart of people’s needs and wants, we brought the brand closer to its community and culture through a more human personality that’s capable of inspiring action – we close the gap – and articulating clearly its intent to the world.

matibabu logo design possibility - Possibility™ - Design a healthier and more sustainable future. -
Corporate Blue
Sunshine Yellow
Light Turquoise
Deep Orange

Art Direction

Let the African culture
shine through.
Let the African
culture shine
through.

Art direction matibabu fight the right fight possibility - Possibility™ - Design a healthier and more sustainable future. -
art direction matibabu africa culture possibility - Possibility™ - Design a healthier and more sustainable future. -
art direction matibabu africa possibility - Possibility™ - Design a healthier and more sustainable future. -

Brand Identity System

Building consistency
in every brand
touchpoint.
Building
consistency
in every brand
touchpoint.

From brand implementation plans, website, pitch deck, stationery and merchandising, we’ve supported matibabu in every communication aspect, unifying all elements through a consistent brand system that improved the brand elasticity and clarified its equity.

Matibabu brand identity system possibility - Possibility™ - Design a healthier and more sustainable future. -
Matibabu print brand design possibility - Possibility™ - Design a healthier and more sustainable future. -
matibabu website mockup possibility - Possibility™ - Design a healthier and more sustainable future. -
matibabu print design identity possibility - Possibility™ - Design a healthier and more sustainable future. -
Matibabu brand application merchandising possibility - Possibility™ - Design a healthier and more sustainable future. -
Matibabu digital app possibility - Possibility™ - Design a healthier and more sustainable future. -
Matibabu brand identity system possibility 1 - Possibility™ - Design a healthier and more sustainable future. -
Matibabu print brand design possibility 1 - Possibility™ - Design a healthier and more sustainable future. -
matibabu website mockup possibility - Possibility™ - Design a healthier and more sustainable future. -
matibabu print design identity possibility - Possibility™ - Design a healthier and more sustainable future. -
Matibabu brand application merchandising possibility - Possibility™ - Design a healthier and more sustainable future. -
Matibabu digital app possibility - Possibility™ - Design a healthier and more sustainable future. -

Going beyond product

An integrated
ecosystem of products.
An integrated
ecosystem of
products.

Running multiple tests simultaneously, and in different locations, matibabu needed a way of centralizing, organizing and visualizing all information from all field tests. We’ve developed a new testing platform that allowed matibabu to validate important technology

milestones, while also empowering the brand with the future capabilities of running prediction algorithms and deducing geographically customized malaria trends.

Running multiple tests simultaneously, and in different locations, matibabu needed a way of centralizing, organizing and visualizing all information from all field tests.

We’ve developed a new testing platform that allowed matibabu to validate important technology milestones, while also empowering the brand with the future capabilities of running prediction algorithms and deducing geographically customized malaria trends.

Matibabu mobile app malaria testing platform possibility - Possibility™ - Design a healthier and more sustainable future. -
As seen in:
What people say
Working with Possibility™ allowed us to bring together product, branding, and communication into one consistent brand vision. The brand strategy had transformational value for us as it was the missing north star to keep our company focused on what really matters and push our mission forward with a consistent messaging to all our stakeholders.
Brian Gitta,
Co-Founder & CEO
Rolex Awards for Enterprise
2019
Time
Next Generation Leaders. 2019
TEDx Euston
matibabu, Closing the Gap. 2019
BBC News
Ugandan wins Africa prize for bloodless malaria test. 2018
Tech Crunch CES
matibabu uses light to diagnose malaria. 2017
MTV Base Africa
Meets Bill Gates. 2016
Awards
Rolex Awards for Enterprise
2019
Time
Next Generation Leaders. 2019
TEDx Euston
matibabu, Closing the Gap. 2019
BBC News
Ugandan wins Africa prize for bloodless malaria test. 2018
Tech Crunch CES
matibabu uses light to diagnose malaria. 2017
MTV Base Africa
Meets Bill Gates. 2016

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