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Reshaping a legacy
group into a global brand.

Reshaping a
legacy group
into a global
brand.

Scope

Brand Strategy, Industrial Design, Trend Research and Analysis, User Research

Awards

Award Award Award Award Award Award

During a period of 3 years, we led a brand global transformation that re-organized the group and catapulted it as unquestionable market leaders…
> Continue reading

59%

of first batch sold out in the first 7 months

22

markets captured in 7 months

34%

yearly expansion to new market (2018-2019)

Since the new launch, Piranha Tattoo Supplies has grown its digital presence consistently, allowing it to grow and attain a broader and bigger audience.

59%

of first batch sold out in the first 7 months

22

markets captured in 7 months

34%

yearly expansion to new market (2018-2019)

59%

of first batch sold out in the first 7 months

22

markets captured in 7 months

34%

yearly expansion to new market (2018-2019)

About

Since the new launch, Piranha Tattoo Supplies has grown its digital presence consistently, allowing it to grow and attain a broader and bigger audience.

Impact

During a period of 3 years, we led a brand global transformation that re-organized the group and catapulted it as unquestionable market leaders…
> Continue reading

Scope

Brand Strategy, Industrial Design, Trend Research and Analysis, User Research

Global Brand Strategy

13 years of legacy
shaped in 19 months.
13 years of
legacy shaped
in 19 months.

piranha global team hunger for more rebranding possibility - Possibility™ - Design a healthier and more sustainable future. -
piranha global team hunger for more rebranding possibility - Possibility™ - Design a healthier and more sustainable future. -
Section1 2 6 - Possibility™ - Design a healthier and more sustainable future. -
Section1 2 6 - Possibility™ - Design a healthier and more sustainable future. -

A brand logo that scales the fierceness of Piranha far and wide.

Before
Now
old logo piranha hunger for more possibility - Possibility™ - Design a healthier and more sustainable future. - New logo design piranha hunger for more possibility - Possibility™ - Design a healthier and more sustainable future. -
Before
Now
old logo piranha hunger for more possibility 1 - Possibility™ - Design a healthier and more sustainable future. - New logo design piranha hunger for more possibility 1 - Possibility™ - Design a healthier and more sustainable future. -

Our approach

Starting the right way.
Starting the
right way.

To deeply understand the Piranha community, we ran a series of immersion workshops, in-depth field research and interviews with employees from different sectors.

12

innovation workshops

60

Days spent working at Piranha HQ

SLIDER
SLIDER
12

innovation workshops

60

Days spent working at Piranha HQ

Global Creative Strategy

Hunger for More.
Hunger for
More.

When finding what was most authentic about Piranha, we understood that there was a shared drive between the Piranha team and its community – one of almost endless energy, pushing everyone to go beyond their limits and moving them to be better every day.

We’ve encapsulated this emotional spirit into the global creative strategy – Hunger for More – empowering those who push to be better every day and keep asking for more.

This new direction informed every aspect of the new brand identity, from voice & messaging, to sub-brands tagline and various communication initiatives.

When finding what was most authentic about Piranha, we understood that there was a shared drive between the Piranha team and its community – one of almost endless energy, pushing everyone to go beyond their limits and moving them to be better every day.

We’ve encapsulated this emotional spirit into the global creative strategy – Hunger for More – empowering those who push to be better every day and keep asking for more.

This new direction informed every aspect of the new brand identity, from voice & messaging, to sub-brands tagline and various communication initiatives.

Unleashing the creative spirit of Hunger for More.

video shot Piranha hunger for more campaign possibility - Possibility™ - Design a healthier and more sustainable future. -
Behind the scenes Piranha hunger for more campaign possibility2 - Possibility™ - Design a healthier and more sustainable future. -
rebranding piranha hunger for more tagline business brand positioning branding strategy brand voice storyline agency companies empresas possibility strategic design consultancy piranha global tattoo - Possibility™ - Design a healthier and more sustainable future. -
video shot Piranha hunger for more campaign possibility 1 - Possibility™ - Design a healthier and more sustainable future. -
rebranding piranha hunger for more tagline business brand positioning branding strategy brand voice storyline agency companies empresas possibility strategic design consultancy piranha global tattoo 1 - Possibility™ - Design a healthier and more sustainable future. -
Behind the scenes Piranha hunger for more campaign possibility 1 - Possibility™ - Design a healthier and more sustainable future. -
piranha hunger for more tagline brand positioning possibility - Possibility™ - Design a healthier and more sustainable future. -
rebranding piranha hunger for more tagline business brand positioning branding strategy voice storyline possibility strategic design consultancy piranha global shooting - Possibility™ - Design a healthier and more sustainable future. -

And using it to reposition and unify all brands of the Piranha group.

META

Forged for what’s Next

Piranha Tattoo Supplies

Hunger for more Performance

Compakt

Tattoo power supply at the right fit.

Revolution Needles

Unleash the Revolution Spirit.

META

Forged for what’s Next.

Revolution Needles

Unleash the Revolution Spirit

Piranha Tattoo Supplies

Hunger for more Performance

Compakt

Tattoo power supply at the right fit

Reshaping a global
group at speed.
Reshaping a
global group
at speed.

We created cross-functional teams that ran strategy, brand and product development sprints simultaneously, making product and brand work as one. At speed.

In less than 19 months, we released 2 new products, launched a new brand, and completely restructured all the brands by re-directing each one with a specific mission that empowers the shared global Piranha vision.

In less than 19 months, we released 2 new products, launched a new brand, and completely restructured all the brands by

re-directing each one with a specific mission that empowers the shared global Piranha vision.

19

Months from start to full strategy implementation;

4

Brands re-directed to empower Piranha’s global vision;

2

New product launchs;

1

New brand that provides a unique strategic positioning for the group.

Big change comes
with big responsibility.
Big change
comes with big
responsibility.

Rebranding a 13 year-old brand has always its risks. But by empowering people with a vote on what gets produced and how it gets delivered, we considered product development as a platform to build better a brand and used it to create a bonding experience between Piranha and its tribe.
Read all about it on our blog.

What people say
XX top-line growth in 2018
Gradual increase in customer loyalty
XX new international market
Gradual increase year after year
2 new products launched
Progressive internal market expansion
Launched global rebrand
Progressive internal market expansion
Awards
Award
Clube Criativos de Portugal
Industrial Design
Winner
Award
Clube Criativos de Portugal
Branded Content
Winner
Award
European design awards
Product design
Winner
Award
European design awards
Product design
Honorable mention
Award
Core 77 Design Awards
Community Award
Award
IDA Design Awards
Honorable mention
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