Strategic Opportunity
Built to fit an untapped
market gap.
Built to fit
an untapped
market gap.


Informed by in-depth research insights together with Piranha, we reached a broader audience by designing a cost-effective consumer-focused tattoo power supply that packs basic principles of usability and intuitive user interaction in a portable form.

Design Language
Optimized form.
Intuitive Interaction.
Optimized
form.
Intuitive
Interaction.
By stripping away all unnecessary elements, we intersected two elementary shapes to highlight function and inform an immediate intuitive interaction on the knob. Built to last longer and to be compact, we optimized its form to the maximum in an aluminium body.
Product engineering.
Designing from
the inside out.
Designing
from the
inside out.
By redesigning a board architecture with an input and output over-voltage circuit, we assured the performance and security from external short circuits.
Supply Chain
Partnering with local sourcing
from idea to launch.
Partnering with
local sourcing
from idea to
launch.
To deliver a long-lasting quality product, we partnered up with 8 different portuguese companies and managed the entire pipelines of development, production, and assembly, diminishing the impact of the supply chain.
Growth Marketing
Launching Compakt
successfully.
Launching
Compakt
successfully.
By strategically connecting product, brand, packaging and marketing as one consistent experience, we helped Piranha launch Compakt, creating higher perceived value and positive experience towards the brand.

Extensive User Research
People at
the center of
product development.
People at the
center of
product
development.
With complete tattoo community involvement in product development, we led product refinement, gathered social proof content to ignite the product launch and solidified the relationship between Piranha and its community.
tatto artists interviewed
interviewed users in real context




Packaging design
Packaging as a straightforward
user manual.
Packaging as a
straightforward
user manual.
To reduce the number of manuals and the interface learning curve, we developed packaging as a learning experience, walking users through all product functionalities embedded in the box. All the materials and varnish used in Packaging production are all recyclable and more sustainable.





To reduce the number of manuals and the interface learning curve, we developed packaging as a learning experience, walking users through all product functionalities embedded in the box. All the materials and varnish used in Packaging production are all recyclable and more sustainable.





Activation & Communications
Building awareness
and driving sales.
Building
awareness
and driving
sales.
From conventions to digital campaigns, we created an integrated Growth Marketing approach for Piranha that led towards higher product awareness and a progressive increase in product sales.

target engagement with Compakt focused ads
landing page views on pages related to Compakt
impressions generated when the ads were shown to our target audience







Loved by many
The seal of approval,
community feedback.
The seal of
approval, community
feedback.
The Piranha community feedback became the major story for all communications – their comments and opinions presented Compakt’ benefits genuinely and created a bonding trust with users.