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Designing and scaling a
long lasting product.

Designing
and scaling
a long lasting
product.

Scope

Brand Strategy, Design Strategy, Digital Design, Digital Marketing, Industrial Design, Marketing Strategy, Packaging, Supply Chain Management, Trend Research and Analysis, User Experience, User Interface, User Research

Awards

Award Award Award

Compakt has become a case of success within the tattoo industry, scoring gradually and consistently in different goals.

59%

of first batch sold out in the first 7 months

22

markets captured in 7 months

34%

Yearly expansion to new market (2018-2019)

Piranha Tattoo Supplies is a leader in the tattoo supplies world exporting to 30 different countries. Identifying a business need to reach a broader audience, Piranha welcomes more entry-level users into their customer base with a new power supply: Compakt.

59%

of first batch sold out in the first 7 months

22

markets captured in 7 months

34%

Yearly expansion to new market (2018-2019)

59%

of the first batch sold out in the first 7 months

22

markets captured in 7 months

34%

Yearly expansion to new markets (2018-2019)

About

Piranha Tattoo Supplies is a leader in the tattoo supplies world exporting to 30 different countries. Identifying a business need to reach a broader audience, Piranha welcomes more entry-level users into their customer base with a new power supply: Compakt.

Impact

Compakt has become a case of success within the tattoo industry, scoring gradually and consistently in different goals.

Scope

Brand Strategy, Design Strategy, Digital Design, Digital Marketing, Industrial Design, Marketing Strategy, Packaging, Supply Chain Management, Trend Research and Analysis, User Experience, User Interface, User Research

Awards

Award Award Award

Strategic Opportunity

Built to fit an untapped
market gap.
Built to fit
an untapped
market gap.

user interface design compakt professional products possibility - Possibility™ - Design a healthier and more sustainable future. -
usability design compakt power supply design possibility - Possibility™ - Design a healthier and more sustainable future. -

Informed by in-depth research insights together with Piranha, we reached a broader audience by designing a cost-effective consumer-focused tattoo power supply that packs basic principles of usability and intuitive user interaction in a portable form.

user interface compakt power supply european product design awards possibility - Possibility™ - Design a healthier and more sustainable future. -

Design Language

Optimized form.
Intuitive Interaction.
Optimized
form.
Intuitive
Interaction.

By stripping away all unnecessary elements, we intersected two elementary shapes to highlight function and inform an immediate intuitive interaction on the knob. Built to last longer and to be compact, we optimized its form to the maximum in an aluminium body.

Designing from inside out

Engineered from
the inside out.
Engineered
from the
inside out.

By redesigning a board architecture with an input and output over-voltage circuit, we assured the performance and security from external short circuits.

Supply Chain

Partnering with local sourcing
from idea to launch.
Partnering with
local sourcing
from idea to
launch.

To deliver a long-lasting quality product, we partnered up with 8 different portuguese companies and managed the entire pipelines of development, production, and assembly, diminishing the impact of the supply chain.

Growth Marketing

Launching Compakt
successfully.
Launching
Compakt
successfully.

By strategically connecting product, brand, packaging and marketing as one consistent experience, we helped Piranha launch Compakt, creating higher perceived value and positive experience towards the brand.

Connecting product brand packaging omnichannel growth possibility - Possibility™ - Design a healthier and more sustainable future. -

Extensive User Research

People at
the center of
product development.
People at the
center of
product
development.

With complete tattoo community involvement in product development, we led product refinement, gathered social proof content to ignite the product launch and solidified the relationship between Piranha and its community.

12

tatto artists interviewed

23

interviewed users in real context

compakt market research product design industrial design possibility - Possibility™ - Design a healthier and more sustainable future. -
consumer research user centred design possibility - Possibility™ - Design a healthier and more sustainable future. -
customer research compakt possibility - Possibility™ - Design a healthier and more sustainable future. -
Users research co creation for product design possibility - Possibility™ - Design a healthier and more sustainable future. -

Packaging design

Packaging as a straightforward
user manual.
Packaging as a
straightforward
user manual.

To reduce the amount of manuals and the interface learning curve, we developed packaging as a learning experience, walking users through all product functionalities embedded in the box. 

Compakt packaging design possibility - Possibility™ - Design a healthier and more sustainable future. -
packaging possibility compakt power supply - Possibility™ - Design a healthier and more sustainable future. -
Product packaging design possibility - Possibility™ - Design a healthier and more sustainable future. -
packaging design international design awards possibility - Possibility™ - Design a healthier and more sustainable future. -
packaging experience possibility - Possibility™ - Design a healthier and more sustainable future. -

To reduce the amount of manuals and the interface learning curve, we developed packaging as a learning experience, walking users through all product functionalities embedded in the box.

Compakt packaging design possibility 1 - Possibility™ - Design a healthier and more sustainable future. -
packaging possibility compakt power supply 1 - Possibility™ - Design a healthier and more sustainable future. -
Product packaging design possibility 1 - Possibility™ - Design a healthier and more sustainable future. -
packaging design international design awards possibility 1 - Possibility™ - Design a healthier and more sustainable future. -
packaging experience possibility 1 - Possibility™ - Design a healthier and more sustainable future. -

Activation & Communications

Building awareness
and driving sales.
Building
awareness
and driving
sales.

From conventions to digital campaigns, we created an integrated Growth Marketing approach for Piranha that led towards higher product awareness and a progressive increase in product sales.

compakt product launch marketing strategy possibility scaled - Possibility™ - Design a healthier and more sustainable future. -
+15k

target engagement with Compakt focused ads

+10k

landing page views on pages related to Compakt

+882k

impressions generated when the ads were shown to our target audience

Iphoneslide 1 - Possibility™ - Design a healthier and more sustainable future. -
Compakt product launch marketing campaigns possibility - Possibility™ - Design a healthier and more sustainable future. -

Compakt product launch marketing campaigns possibility consultancy - Possibility™ - Design a healthier and more sustainable future. -
Compakt product launch marketing campaigns possibility design - Possibility™ - Design a healthier and more sustainable future. -
Compakt product launch marketing campaigns possibility firm - Possibility™ - Design a healthier and more sustainable future. -
Compakt product launch marketing campaigns possibility strategy - Possibility™ - Design a healthier and more sustainable future. -
Compakt product launch marketing campaigns possibility scaled - Possibility™ - Design a healthier and more sustainable future. -

Loved by many

The seal of approval,
community feedback.
The seal of
approval, community
feedback.

The Piranha community feedback became the major story for all communications – their comments and opinions presented Compakt’ benefits genuinely and created a bonding trust with users.

What people say
“Possibility™ helped us to design, build, package, launch, and grow a long-lasting product loved by our community. With a user-centric approach and an agile collaboration, they brought our vision into a compact user-friendly product to fit an empty gap in the market.”
Pedro Dias
Ceo and Founder, Piranha Global
Awards
European Product Design
Winner
2018
European Product Design
Honorable Mention
2018
Award
International Design Awards
Honorable Mention
2018

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