Design Strategy, Digital Design, Digital Marketing, Industrial Design, Marketing Strategy, Packaging, Supply Chain Management, User Experience, User Interface, User Research
Strategic Opportunity
Informed by in-depth research insights together with Piranha, we reached a broader audience by designing a cost-effective consumer-focused tattoo power supply that packs basic principles of usability and intuitive user interaction in a portable form.
Design Language
By stripping away all unnecessary elements, we intersected two elementary shapes to highlight function and inform an immediate intuitive interaction on the knob. Built to last longer and to be compact, we optimized its form to the maximum in an aluminium body.
Product engineering.
By redesigning a board architecture with an input and output over-voltage circuit, we assured the performance and security from external short circuits.
Supply Chain
To deliver a long-lasting quality product, we partnered up with 8 different portuguese companies and managed the entire pipelines of development, production, and assembly, diminishing the impact of the supply chain.
Growth Marketing
By strategically connecting product, brand, packaging and marketing as one consistent experience, we helped Piranha launch Compakt, creating higher perceived value and positive experience towards the brand.
Extensive User Research
With complete tattoo community involvement in product development, we led product refinement, gathered social proof content to ignite the product launch and solidified the relationship between Piranha and its community.
tatto artists interviewed
interviewed users in real context
Packaging design
To reduce the number of manuals and the interface learning curve, we developed packaging as a learning experience, walking users through all product functionalities embedded in the box. All the materials and varnish used in Packaging production are all recyclable and more sustainable.
To reduce the number of manuals and the interface learning curve, we developed packaging as a learning experience, walking users through all product functionalities embedded in the box. All the materials and varnish used in Packaging production are all recyclable and more sustainable.
Activation & Communications
From conventions to digital campaigns, we created an integrated Growth Marketing approach for Piranha that led towards higher product awareness and a progressive increase in product sales.
target engagement with Compakt focused ads
landing page views on pages related to Compakt
impressions generated when the ads were shown to our target audience
Loved by many
The Piranha community feedback became the major story for all communications – their comments and opinions presented Compakt’ benefits genuinely and created a bonding trust with users.
“Presets are perfect for my work. I loved the magnets that allow me to ‘glue’ it on the side of my workstation.”
João Morais
Tattoo Artist
“Excellent power supply! For me, it’s the best and most efficient source of the market and the price is very attractive.”
Robert Furtado
Tattoo Artist
“Awesome. So light and tinny that fits in the pocket. Great for conventions.”
Ricardo Pires
Tattoo Artist
“Top! I had no problems and didn’t feel energy spikes. Brutally consistent.”
Luis Rocha
Tattoo Artist
“Presets are perfect for my work. I loved the magnets that allow me to ‘glue’ it on the side of my workstation.”
João Morais
Tattoo Artist
“Excellent power supply! For me, it’s the best and most efficient source of the market and the price is very attractive.”
Robert Furtado
Tattoo Artist
“Awesome. So light and tinny that fits in the pocket. Great for conventions.”
Ricardo Pires
Tattoo Artist
“Top! I had no problems and didn’t feel energy spikes. Brutally consistent.”
Luis Rocha
Tattoo Artist
Reinventing a Tattoo needles brand
Our in-depth growth program.
Reinforcing Tech4home innovation positioning.
Fighting for the rightfull access to health.
Reinventing a Tattoo needles brand
Our in-depth growth program.
Reinforcing Tech4home innovation positioning.
Fighting for the rightfull access to health.
